Assignment three: Decoding advertisements

As I will not be submitting my work on this course for assessment, I have not been particularly vigilant when it comes to posting my work on this blog. I have decided to bring the blog mostly up to date by posting details of the assignments I have completed and the response of my tutor to my work.

This post covers Assignment three which involved choosing a current advertisement or advertising campaign and drawing on the work of Barthes and others undertake a structural analysis to show how it derives and conveys its meaning. I chose the advertisement for ‘Compare the Meerkat.com’ as my subject matter.

Compare the Market.Com Advertisement

Compare the Market.Com Advertisement

Here is my submission to my tutor.

Assignment 3 Decoding Advertisements

My tutor’s response was quite positive…It turned out that Alexander the Meerkat is her favourite advertising character!

Greenough, 416177, Ass. 3 feedback

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1 Comment

  1. This is one of my favourite adverts as well. I too have wondered how much this has increased use of the website. I think this was a really good advert to use to illustrate the process of decoding.

    Reply

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